PebblePost invented Programmatic Direct Mail® (PDMTM). We use recent online intent data to influence and create intelligent direct mail programs that perform across all stages of the customer lifecycle. In this short guide, we break down what Programmatic Direct Mail is and how it can be a powerful alternative to your marketing strategy.
The PDM Platform offers digital marketers a seamless way to add direct mail to their marketing mix that breaks through the noise and is complementary to existing channels, while offering experienced direct mailers a more flexible and intelligent alternative to traditional direct mail.
The performance we’ve been seeing has exceeded our expectations. Not only have we surpassed our conversion rate goal, but we’re also seeing conversion rates for our higher-tier membership rates. The performance has been really fantastic.
–– Alex Langille, AAA Northeast
As a long time partner of PebblePost, we are thrilled to see this product expansion. Prospecting is a key initiative for us this year and given the strong initial performance we have seen with this Lookalike solution, we anticipate doing more of these campaigns with PebblePost to help us achieve our goals.
–– Michelle Smith, Parachute
We find that once people try the product then they do come back and purchase. PebblePost has been instrumental in driving trials that then convert well into customers.
–– Dan Park, CHOMPS