Programmatic Direct Mail®, invented by PebblePost, helps brand marketers transform real-time website interest and intent into relevant and personalized direct mail that converts.
Invented by PebblePost in 2014, the Programmatic Direct Mail® platform combines the brains of programmatic digital data and processing with the brawn of direct mail as conversion and response driver. This solution allows brand marketers to leave a lasting impression with shoppers and existing customers — without worrying about ad blockers, bots, fraud, or irritating user experiences. Our programmatic platform seamlessly integrates segmentation, campaign management, production, analytics, and optimization.
Programmatic Direct Mail® is PebblePost's form of what the USPS calls "Digitally Reactive Direct Mail" — the newest channel since Search and Social.
How Does the Programmatic Direct Mail® Platform Work?
First... Let's define "Programmatic."
PebblePost's definition of programmatic is “data-driven decisioning, with high levels of automation that continually enhance the efficiency and efficacy of a marketer’s goals."
Here’s how the Programmatic Direct Mail® platform works based on that definition:
Experience the same campaign workflow as your digital platforms (frequency capping, suppression, A/B testing, audience tagging) with the added benefit of real-time, dynamically rendered Programmatic Direct Mail® created and sent to a shopper or existing customer's home — all from one platform. Continuous optimization transforms today's website intent into tomorrow's in-home tangible impression. Our closed-loop platform tracks response path and conversion activity and matches it to a visitor’s return to your site to purchase.
The PebblePost Programmatic Direct Mail® platform does all the heavylifting for marketers — from campaign setup to creative production, optimization to real-time analytics.
We’re not the only ones who think this is a big shift for programmatic advertising: check out what Forbes had to say.
How is the Programmatic Direct Mail® Solution Different?
- Digital First: It's 100% programmatic ad spend
- Real-Time Analytics: Our programmatic platform brings real-time analytics to offline media for the first time
- Pull, Don’t Push: Programmatic Direct Mail® helps your brand avoid the noise and clutter of traditional programmatic retargeting
- Beat Ad Blockers, Fraud, Viewability and Bots: Every ad impression truly leaves an impression — you get 100% viewability, plus bots don’t have mailboxes
By marrying the data-driven, automated decision-making of programmatic with the impact of direct mail delivered at home, the Programmatic Direct Mail® solution helps brands deliver a personalized, longer-lasting impression that makes advertising easy and desirable for customers to make time for, consider, and act on.